Between summer gigs in Ontario in 2022, Tristan Horncastle ran a small pop-up merch booth featuring exclusive tour-only items. On the final night, a limited run of tees sold out fast—thanks in part to a QR code printed on the tags that led to . It was part of a weekend promo his team quietly tested out, and fans loved it. Some thought it was a hidden Easter egg. It wasn’t, but it worked like one.

LATEST VIDEO
Tristan Horncastle Tour Dates
Tristan Horncastle Tour Dates
STAY IN TOUCH WITH TRISTAN
SIGN UP FOR THE FREE NEWSLETTER
JOIN THE OFFICIAL FAN CLUB
FOR EXCLUSIVE BEHIND-THE-SCENES CONTENT, ADVANCE VIP TICKETS, MEET & GREETS, AND MORE!